AHEAD, a leading provider of platforms for digital business, upgraded its domain name from ThinkAhead․com to the EBM (Exact Brand Match) domain Ahead.com in February 2021.
“After a few years of effort, we landed our dream web address of Ahead.com, replacing ThinkAhead.com. Our name finally matches our domain!”The team behind AHEAD
Great move by this company considering that adding descriptive words that are not actually a part of your business name is pretty confusing for your target audience. The lesson here is clear: Don’t define yourself by what is available or cheaper, define what is best for your business then work towards getting it. AHEAD surely did a great job.