Initially launched in 2011 with just money transfer services, TransferWise changed its name to simply Wise in February 2021. On March 2nd, Wise explained that it wants to reflect the broader change of the company beyond its original roots as a money transfer company. The company announced on its Twitter account that it will move its brand from TransferWise.com to the EBM (Exact Brand Match) domain name Wise.com. Wisely, right? What a fantastic domain name.
“It was about time for our name to catch up with what we are bringing to customers.”Wise Co-Founder & CEO Kristo Käärmann
“Today, our name catches up with who we’re already building for: a community of people and businesses with multi-currency lives. That community now even includes the banks themselves.”CEO and Co-founder Kristo Käärmann