After more than 50 years as Entercom Communications, the Philly-based national radio giant is changing its name to Audacy. Founded in 1968, the company says it engages over 170 million consumers each month across its app, website, premium podcast network, and live events and experiences.
“We have transformed into a fundamentally different and dramatically enhanced organization and so it is time to embrace a new name and brand identity which better reflects who we have become and our vision for the future.”David Field, CEO of Audacy
As part of the change, Audacy will sunset the Radio.com brand for its podcast and streaming radio app but keep the podcast company names. They will however tag themselves as “an Audacy company.”
“This moment is not just a change of sign, but a sign of change. Our new brand encapsulates who we’ve become in audio and will guide our forward aspirations.”Paul Suchman, Chief Marketing Officer of Audacy
So it seems that the company decided to rebrand to something people can’t easily pronounce or spell. Do you think it’s easier to remember Radio.com or Audacy.com? What would be easier to share with friends or family? What sounds more powerful? The decision is certainly surprising, but time will tell how this move will affect the brand. We will definitely keep an eye on it. In the meantime, let us know what do you think about this rebrand 🙂