Rebrands

Morneau Shepell rebrands as LifeWorks

The rebrand of Morneau Shepell Inc., a leading provider of technology-enabled total wellbeing solutions, was officially announced at the company’s annual and special meeting of shareholders, held on May 14, 2021.

Since its inception, the company has grown to deliver services to approximately 24,000 client organizations in more than 160 countries. This name change recognizes the values that have made the brand successful from day one, which continue to propel the organization today.

Name change initiates a new chapter for the company and supports the organization’s commitment to delivering a continuum of care that improves lives and improves business on a global scale. 

The name LifeWorks and our new branding represent our company’s global presence, our path forward and our purpose of improving lives and improving business. Our new identity better reflects our belief that by improving a person’s life and wellbeing, they will be happier, healthier and ultimately more engaged and proactive at work.

Stephen Liptrap, president and chief executive officer at LifeWorks

The company acquired the EBM (Exact Brand Match) domain name LifeWorks.com and without a doubt – this represents a significant milestone in the company’s growth strategy. We salute them!

LifeWorks got the EBM domain LifeWorks.com

Kristina Mišić

Kristina comes from beautiful Belgrade and she always loved brands and the psychology behind them. In case you are wondering where you can find her, the answer is... on social media! And, yes, she checked you out already.

Related Articles

Back to top button