ChimeBank.com upgrade to Chime.com

Chime is an American financial technology company that provides fee-free mobile banking services provided and owned by The Bancorp Bank or Central National Bank. 

In October 2017, Chime upgraded from the domain ChimeBank.com to the EBM (Exact Brand Match) Chime.com that was acquired from Chime Interactive.

In May 2021, the popular “digital bank” as it is often called, ran afoul of the California Department of Financial Protection and Innovation for using “ChimeBank” in its website address, as well as using the term “bank” and “banking” elsewhere in its advertisements, according to the agency in a settlement agreement. Considering Chime is a financial technology company, not a bank, Chime agreed to stop using the term “bank” in its marketing in May 2021. Smartly, the company invested in the domain name Chime.com on time.

Kristina Mišić

Kristina comes from beautiful Belgrade and she always loved brands and the psychology behind them. In case you are wondering where you can find her, the answer is... on social media! And, yes, she checked you out already.

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