Rebrands

Blockfolio App Rebrands to FTX

In July 2021, West Realm Shires Services Inc., FTX Trading Limited, and Blockfolio Inc., the companies behind FTX.US, FTX.COM and FTX: Blockfolio respectively, announced that the FTX: Blockfolio mobile app has rebranded as FTX (the “FTX mobile app” or the “FTX app”). Sam Bankman-Fried founded FTX because he was fed up with existing cryptocurrency exchanges.

“The rebrand of FTX: Blockfolio to FTX puts the final cap on our acquisition of Blockfolio, doubling down on our commitment to being the number one crypto trading platform for both retail and institutional users. Rebranding Blockfolio shows our commitment to mobile trading, and is just another step in growing our brand on a global scale and will allow us to bring new features to market and better the user experience.”

FTX CEO Sam Bankman-Fried

The company owns both domains FTX.us and FTX.com and is processing $10.7 billion in trades a day.

Kristina Mišić

Kristina comes from beautiful Belgrade and she always loved brands and the psychology behind them. In case you are wondering where you can find her, the answer is... on social media! And, yes, she checked you out already.

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