Mamaearth is an online retailer specializing in baby and toddler products, based in Gurgaon, Haryana, India.
Economictimes recently announced that Mamaearth had closed a $50 million funding round led by Belgian investment fund Sofina, which pushed the company’s valuation to $730 million. The company has previously managed to raise $23 million in 5 rounds of funding, according to Crunchbase.
Mamaearth has chosen a ccTLDs domain name (Country Code Top-Level Domain) with an exact brand name and a local.IN extension. A country code for an extension is usually chosen by companies looking to work mainly within their region, as it helps target their audience by clearly communicating where the business is based.