Rebrands

Circus Social rebrands as Radarr

Launched in Singapore in 2012, Circus Social is an award-winning social & digital data analytics and big data platform company that specializes in social listening, research and digital monitoring using AI and machine learning technologies. With its plans to evolve to cater to an ever-increasing demand for predictive digital insights in Asia, the company decided to rebrand as Radarr in August 2021. Its new brand identity will roll out the new name, visual identity, products.

Source: Radarr.com

So why “Radarr”? The name is based on its innovation that can scan the digital universe of infinite conversations.

Most recently, the Singapore and Bengaluru-based company had announced its Pre-Series A funding led by Inflection Point Ventures and several high-profile investors from the US, Singapore, and India.

“Our international clients now view Asia as the epicentre of social media development and innovation. In order to build a strong global strategy, we’re seeing more and more brands focus their attention on understanding what is happening here in the region and then building out, as opposed to the old way of executing North American or European strategies in Asia. Being able to preempt developments and predict trends in the social media world is becoming critical for businesses, and Asia is at the forefront of where that change is happening fastest.’’

Prerna Pant, Co-Founder & COO of Radarr

The company owns the EBM (Exact Brand Match) domain Radarr.com that will surely unlock some wider possibilities for expansion and growth.

Kristina Mišić

Kristina comes from beautiful Belgrade and she always loved brands and the psychology behind them. In case you are wondering where you can find her, the answer is... on social media! And, yes, she checked you out already.

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