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Martech Startups 2021

Overview

Martech, also known as Marketing Technology, refers to the software and technology tools marketers use to achieve their goals by measuring marketing campaigns, optimizing and personalizing communications with customers, and maximizing sales. Such tools can be SEO tools, marketing platforms, CRMs, CDPs, DXPs, experience platforms, and others.

With the commercialization of personalized location-based services rising, the high demand for tailored location-based services is projected to boost the current marketplace.


For companies, big data analytics tools, new channels, and solutions to increase conversions in the sales funnel are especially relevant. The participation of startups in the MarTech track will allow young technology companies to build new partnerships, improve their product from a commercial point of view, and MegaFon will find for itself those technologies that will allow them to solve the tasks and challenges facing the corporation today.

Ksenia Borbacheva, Deputy General Director of the Moscow Innovation Agency for tekdeeps.com

Recently published ‘Martech: 2020 and beyond’ reports shows that the global Martech market is currently worth an estimated $121.5 billion, a 22 percent increase year over year.

Marketers’ reliance on marketing technology has increased in recent years, owing to the rapid shift in customer behavior toward digital media and the requirement for companies to be present where their customers are.

In just under ten years, the market landscape has grown to include more than 8,000 vendors, representing a more than 5,000 percent growth rate.

According to a Gartner survey of CMOs, although marketing expenditures have been reduced due to the Covid-19 outbreak, the amount spent on marketing technology has remained strong, with Martech taking a 26.6% share of marketing budgets.

As brands continue to emphasize customer experiences rather than specific media, technology that aids marketers in experience optimization and tracking is emerging as new areas of the Martech space. The future of the industry lies in the adoption of the latest technology focusing on customer experience as the Internet of Things (IoT), Artificial intelligence (AI), and cross-device identification (XDID). 

Namepicks

Mux

Mux is a US-based video platform for developers that provides API to power video streaming and analytics. The company reached Unicorn status with a total of $173.9 million raised funding over 8 rounds. Mux is operating on the exact brand match domain name Mux.com. Three letter .com domain names are extremely valuable – they are short, memorable and can stand for acronyms, making long brand names easy to share and adapt to audiences globally.

ContentGrow

ContentGrow is a managed marketplace and workflow platform for content teams worldwide. The platform automates several key processes that editors and content managers are typically required to handle manually. ContentGrow has chosen the exact brand match domain name ContentGrow.com. Short and descriptive names are a common choice for many successful brands, as SmartBranding pointed out in the report “A Decade in Domains.”

ZoomInfo

ZoomInfo is a SaaS platform that helps marketing professionals to identify, connect and engage with qualified prospects. ZoomInfo collects, organizes, validates, and publishes a comprehensive directory of business data using a diverse portfolio of proprietary technology, a community of 300,000+ users, and third-party integrations. The company made $293 million in revenue in 2019, up from $144 million the previous year. ZoomInfo is operating on the exact brand match domain name ZoomInfo.com.

Act-On

Act-On is a cloud-based integrated marketing platform designed for midsize businesses. The company was founded in 2008 in the Western US and has raised $93.5 million in funding over 9 rounds. Their latest funding was raised in March 2021. Act-On is operating on the exact brand match domain name Act-on.com. Using a hyphen in a domain name is an often debated question. It is usually used to replace a space since you can’t have space in a domain or/and when the company can’t secure the matching .com without a dash. The downsides are confusion to customers that presume the brand name is written as they hear it, traffic leaks and email loss. 

Moloco

Moloco is a Palo Alto, California ad tech company that offers programmatic advertising solutions to help optimize acquisition, retention, and monetization campaigns. Moloco has raised a total of $191.6 million in funding over 6 rounds, funded by 6 investors. Tiger Global Management and Smilegate Investment are the most recent ones. The company has chosen the exact brand match domain name Moloco.com.

Highlights

The .com extension is usually the best choice when looking for a domain name as it’s most familiar to the end-user and carries much more authority than an alternative extension. .IO and .AI are the second and third most popular choice among the companies on the list. Both extensions reflect the rise of artificial intelligence and advanced technologies within the startup ecosystem. They are mainly used as abbreviations for frequently used terms in the technology world (AI and input/output).

Seventy-two companies have chosen the .com extension for their online presence.

Sixty-eight companies operating on an exact brand match domain names, that is over 90% of all brands who secured a .com.

Only one company chose to place a dash in their domain name.

DOMAIN EXTENSIONMartech Startups 2021 using it
.com72
.co3
.io9
.ai3
others5

Related reads

Prospering in the pandemic: the top 100 companies

Importance of brand and domain in digital marketing

10 entrepreneurs share their thoughts on how to build a strong brand online

How putting the right domain name strategy in place enhances your marketing efforts?

Tsani Gramatikova

An extroverted introvert who enjoys reading, cooking and just chilling.
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