Clubhouse.io Rebrand to Shortcut.com

Clubhouse was founded in 2014 by Kurt Schrader and Andrew Childs. Before the wide global popularity of the social app with the same name, Clubhouse choose the domain name Clubhouse.io for its brand and went on a mission to challenge global software giants like Atlassian. In January 2020 Clubhouse raised US$ 25 million.

Another company launched around the same time – the social audio app Clubhouse on JoinClubhouse.com. Its popularity exploded over the pandemic and it quickly became apparent to the founders of Clubhouse.io that they need to do something – there can only be one global Clubhouse brand.

We don’t know the details but in April 2021 the social app Clubhouse upgraded its name to Clubhouse.com. If it wasn’t clear up to this point, now it was official – Clubhouse became the only Clubhouse on the internet.

Clubhouse is a good name. Well, it was a good name, because it’s not going to be our name anymore. For many of you, the reason for this is probably pretty obvious. The Clubhouse Audio App became so big so fast that we couldn’t possibly hope to forever maintain our own brand standing in the face of their popularity.

Kurt Schrader, CEO and Co-founder of Shortcut

The team at Clubhouse.io had to make a choice – rebrand or live in the shadow of another brand. In September Clubhouse.io rebranded to Shortcut.com.

Domain name upgrade or complete rebrand is a choice founders often face when launching a business on a compromise domain name. It is hard to know what was the complete cost of the rebrand but luckily it looks like it has turned out good for Shortcut.


Tatiana Bonneau

“If you are not a brand, you are a commodity” - Philip Kotler
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